A recognisable situation
Start with an experience or question the audience can relate to.
THE NOVSYMEDIA GUIDE · UGC
What are UGC ads?
Real stories. A personal voice.
A story, a personal experience or a service explained on camera. UGC-style content can introduce people, ideas and businesses, as well as products.
Video formats ↓UGC means user-generated content. Advertising also uses this term for commissioned creator videos. A personal story, an educational video and a paid ad can share a natural delivery, but have different purposes. Not every video of someone speaking is UGC or advertising.
Natural delivery. Clear direction.
Start with what the person wants to say: tell a story, explain something, share an experience or present an offer. The structure supports that message.
The person’s own voice
Keep their expressions, tone and perspective. The script should sound comfortable when spoken.
One clear idea
Give the story room to develop without losing its main point. The ending follows the purpose of the video.
Your message can take different forms.
The client chooses what they want to communicate. We shape the story and the edit around it.
A personal story
An event, a turning point or something learned along the way.
Example: “How I got started and what I would do differently today.”
An experience or opinion
The person shares their own perspective, with specific details.
Example: “What I learned from this project.”
A service explained
Show what you do, how it works and who it is for.
Example: “What happens during your first appointment.”
An answer or useful tip
Address a question your audience actually asks.
Example: “Three things to prepare before our first meeting.”
A product in use
For e-commerce, show the need, product and practical benefits.
Example: a demonstration with a clear final action.
Real creators. AI-assisted visuals.
Two production approaches. Different kinds of evidence.
A real creator
A person can handle the product and demonstrate it on camera. Personal experience should reflect what they actually tried. Filming, usage rights and delivery are agreed for the project.
An AI-assisted presentation
Generated visuals or an AI voice can support a scripted product explanation. They are not evidence that a real customer used the product, and should never be presented as a genuine testimonial.
At NovsyMedia, the starting point is the client’s message. We agree on the script, footage, any AI elements and final style together.
For stories, brands and services.
A complete video built around Hook → Body → CTA. The content and ending follow the client’s preferences; extra hook versions are optional.
- 01
Hook
Open with a question, a detail or the start of the story.
- 02
Body
Develop the story, explain the service or share the experience in the person’s own voice.
- 03
CTA / ending
Invite a reply, a follow, a conversation — or simply close the story naturally.
What weakens the message?
Too much introduction
Reach the useful part quickly.
Claims without evidence
Use demonstrations and accurate product details.
Hard-to-read captions
Keep text clear and comfortable to read on mobile.
Several competing actions
Choose one action for the ending.
Before your first video.
Are UGC ads customer reviews?
Not necessarily. A commissioned creator video is advertising. A customer review describes a real customer’s experience. The two should not be confused.
Do I need to appear on camera?
It depends on the idea. You can speak on camera, narrate over footage or use an agreed combination. A personal experience belongs to the person who actually lived it.
Do UGC ads guarantee sales?
No. Results also depend on the product, offer, audience, landing page and campaign setup. A video is one part of that system.
Do I need three hooks for one video?
No. Our e-commerce offer starts with one complete video. For personal brand and service videos, additional hook versions are optional.
How much does a video cost?
The price depends on the service and scope. Explore our services or send your idea and available footage so we can confirm the deliverables.
What should I send to get started?
Your topic or story, who you want to reach, any footage and a style you like. The idea can start as a few sentences.
NOVSYMEDIA · VIDEO
What would you like to tell your audience?
A story, a service, an experience or a product. Tell us your idea and we’ll shape a video around your voice.
Explore video editing ↗Tell us your idea ↗